Economic impact of COVID-19 on Red Farmacys pharmaceutical franchises: analysis of effects and recovery strategies
Keywords:
COVID-19; ECONOMÍA FARMACÉUTICA; INDUSTRIA FARMACÉUTICA; MERCADO DE TRABAJO.; COVID-19; ECONOMICS, PHARMACEUTICAL; DRUG INDUSTRY; JOB MARKET. ; COVID-19; FARMACOECONOMIA; INDÚSTRIA FARMACÊUTICA; MERCADO DE TRABALHO.Abstract
Introduction: COVID-19 pandemic generated economic repercussions across multiple sectors, including the pharmaceutical industry, where the high demand for products altered commercial dynamics and business sustainability.
Objective: to evaluate the economic impact of COVID-19 on Red Farmacys pharmaceutical franchises in Santo Domingo, Ecuador, and to describe the recovery strategies implemented.
Methods: an observational, descriptive, cross-sectional study with a mixed approach was conducted. The sample included 16 pharmacies selected by convenience. Questionnaires were applied over 30 days, addressing dimensions of biosafety, sales, and financing. Data were processed in Microsoft Excel, respecting ethical principles of confidentiality.
Results: 81,3 % of pharmacies reported an increase in sales, mainly of face masks and antivirals. The national pharmaceutical sector registered a growth of 266 million dollars compared to 2019. However, market saturation was evident due to the proliferation of pharmacies in urban areas. Regarding financing, 62,5 % accessed loans from cooperatives and 31,2 % from private banks, with amounts ranging between 4,000 and 10,000 dollars. All pharmacies implemented biosafety measures for their workers.
Conclusions: COVID-19 drove significant economic growth in pharmacies, although it also led to market saturation and sustainability challenges. Biosafety and financing strategies allowed operations to continue, but differentiation and long-term planning are required to ensure business viability in a competitive environment.
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